Digital Marketing

Why is email marketing important in 2019?

Why is email marketing important in 2019

Welcome to the technologically advanced world! Since the whole world has gone digital, it is common to find a phone and a laptop in every home, office, educational institutions and stores. Gone are those days when television and newspaper advertising was the only way to reach the masses. Technology has made life easier for businesses because they can reach the target audience through social media, email marketing and advertisements on websites. Speaking of email marketing, there are greater chances of attaining success.

When years keep passing, trends change. Is email marketing important in the year 2019 and 2020? The answer is a resounding YES. The question is – Why is email marketing success important?

Here’s a quick post that tells you about the compelling reasons. Let’s get started!

Building a Relationship with Prospective/Existing Clients

There are billions of people in the world, and majority of them use email service. After waking up in the morning, people usually check their inbox to see if there is any important mail. Email has gained popularity and it is not fading away too soon!

Just for the records, email marketing is more powerful and effective than social media. It helps you to connect with your existing/prospective clients. This is a great way of interacting with your clients and allows you to straight enter their inbox. When it comes to social media, people can mute your posts, block you and even skip the sales pitch.

Pocket-friendly Solution

As a startup owner, you cannot afford to spend a lot of money on marketing and TV commercials. Majority of the brands start with social media and email marketing. With email marketing, you can simply choose an affordable plan and send the email to thousands of people. This way you are reaching the masses in a cost-effective manner.

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This helps in producing a HIGH ROI!

Personalized Service

When you post a social media status, you are addressing the audience as a whole. However, it is not personalized. Does it add value to the people’s life? The answer is NO! When you use email marketing, there is an option of using the personal names of the clients.

For example –

Dear John,

We missed you! As a valued client, we would like to offer you 30% discount on selected items. Visit our website and use your personalized offer code JOHN 2019 and  get up to 30% OFF. Try now!

In a nutshell, email marketing success is guaranteed. It is action-oriented and helps in getting a high ROI. So, do ensure that you opt for the best email marketing plan because your business is not going to reach new heights without customers. You need clients to build a strong business!

Make sure you stay in constant touch with the clients and offer them a fantastic deal! Email marketing is the best way to reach out to them.

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