In today’s world where most people have mobile phones and according to the statistics the number of mobile users are further increasing day by day .From cities to small towns to even people living in villages are using mobile for different purposes .Therefore it becomes pertinent to reach customers where they are spending most of their time. Marketing is nothing but reaching customers effectively at the right place and the right time. SMS has proved to be one of the most beneficial marketing and sales tools. It is quite an effective tool as SMS has a 98% open rate and is read within 5 minutes of delivery. SMS marketing offers such an efficiency rate, making it the most convenient way to deliver your business message to your customers and prospects.
SMS Marketing is a type of marketing in which text messages are used for sending promotional campaigns or transactional messages for marketing purposes . It is text message marketing where businesses and organizations send coupons, alerts, promotions etc via highly targeted permission based text messages. When we say permission based marketing it means customers have given their consent to be marketed to where as interruption marketing is just the opposite .In interruption marketing marketers interrupt whoever then can to force a message or an offer on the customer. In Fact these days interruption marketing is used more than permission marketing and has become a mainstream way to advertise .
Consumers are exposed to over 2000 interruption marketing messages everyday.Permission marketing is a better way is it sends specific messages to specific customers on the basis of their interest and that is what makes it more effective.There are so many digital agencies which are offering sms marketing services to the organizations. But there are organizations which are still reluctant to sms marketing thinking that it is very expensive . SMS marketing is an inexpensive and powerful way to reach customers effectively.In order to acquire new customers and improve engagement in small businesses, SMS marketing can be one of the most effective tools. Why SMS marketing is considered as one of the best marketing tool for small businesses are :
- With faster response and two way sms messaging abilities you get increased customer satisfaction .
- SMS has proved to be one of the most beneficial marketing and sales tools. It is quite an effective tool as SMS has a 98% open rate and is read within 5 minutes of delivery. SMS marketing offers such an efficiency rate, making it the most convenient way to deliver your business message to your customers and prospects.
- You can send targeted promotional messages.
- With automated text messages you can save more time.
- Sms marketing is inexpensive and increases your sales.
Also it is said that 9 out of 10 people choose sms as a way to keep themselves informed about customer communications.
There are companies who are known as sms gateway service providers which help in the growth in sales and customer satisfaction with intelligent SMS campaigns, notifications, instant OTPs, two-way interactions, etc. With the help of these companies businesses can :
- Guaranteed more leads via SMS
- Generate more traffic on websites/apps
- Personalized messaging
- Brand familiarity
- New customer acquisition
- Cost effective marketing
- Build good rapport among customers
If you are worried about the rising marketing expenditure and are looking for ways to lower your cost without compromising on your reach then hiring a good SMS gateway service provider is the answer to your predicament. With our state-of-the-art technology, Mass and Bulk SMS service, local SMS gateway, and many more functions, a precise and cost-effective solution would be tailor-made for you.