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Do you use Shopify to sell things? Do you want to stand out from other sellers on the same platform as you? Do you want to sell more without spending more money? If you said “yes” to any of the above, you should be reading this post right now. Read on to find out how a good Shopify SEO service can help you boost sales and get more people to your Shopify store.
What Is Seo, And Why Do Ecommerce Websites Need It?
Search Engine Optimization (SEO) is an approach to get more traffic without having to pay for it. When someone says “organically,” they’re talking about traffic that comes from free sources like Google, Yahoo, Bing, etc.
SERP
This page will have a few search results, some of which will be ads and some of which will be natural results. The ambition of SEO is to get your product pages to the top of the search engine’s natural search results.
SEO
There are three main fields where you can put most of your efforts into improving the SEO of your Shopify store. The below things make the user’s experience better:
- Simple SEO
- SEO techniques
- SEO on a page
Since Shopify is an SEO-friendly platform, it ranks automatically on the ranking sites. But that doesn’t mean you should just sit back. Putting in more work and making some changes to your SEO can help you get more traffic and sell more. You can take help from a reliable SEO agency for Shopify to make your website user-friendly and get your targeted ranking.
What Does Shopify Seo Service Agency Do?
You must start by making sure that your Shopify store is SEO-friendly in the most basic ways. Here are some smart ways to do it.
1: Check Your Descriptions
Make sure to check the descriptions on your Shopify store’s homepage and make it SEO-friendly. These include the title and meta description of your home page, which show up in search engines when someone searches for your brand name. Go to Online Store > Preferences > Title and meta description in your Shopify store to change the homepage description.
2: Research on keywords
Your SEO plan is built around the keywords you choose. No matter what you do to make it better, you can’t forget to work on your core keywords. Make sure you know how your audience searches the web before you start writing content for your Shopify store.
Every online merchant uses a keyword research tool to get an idea of the keywords that are used most often in your niche. Tools like keyword planner, SEM rush, etc., can help you find out how many times a keyword is searched for each month, how competitive it is, how likely it is to rank, etc. Carefully use this information to make the content for your website.
3: On-page SEO
In order to optimize SEO for your website as a whole, you need to look at all of its parts, not just the audience or the website. To put it more simply, if you want your Shopify store to do well, you need to pay attention to both worlds.
Remember that you’re selling your products to real people but through a device. This is why you need to use on-page SEO to show the device what keywords you want to rank for.
4: Names That Describe Images
If you’ve been putting images of your products with default names like “capture.jpg,” it’s time to change that. People also look for pictures to get an idea of what your product looks like. In this case, your search engine won’t be able to do much unless you give your product images names that explain what they are.
Adding alt tags to your images is another great way to improve their rank. When you upload an image to Shopify, you can add alt tags. These can be the name of the product you’re selling.
5: Title and Description Of the Page
Title and meta description, which have already been mentioned, are the most important parts of on-page SEO. Write them like you’re writing an ad for your products on Google. Since they show the customer what your product is like, if you don’t take care of them, you might miss out on a big sale.
Ensure your Shopify SEO service is performing all these things to achieve the results.
