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Makeup products are popular with people of all genders, especially women. Out of all the available cosmetics items, mascara holds a special place in the lives of women. It is packed in high-quality mascara packaging for safety and attractive presentation. The good thing is that it can also be customized in various different types to make a long-lasting impression on the customers with an aim to bring more sales and profits.
Read the following lines to know about some of the most effective techniques in this regard that can be used to upgrade the mascara packaging.
Go for Higher Durability & Strength
The most important function of packaging is to protect the items from getting damaged. It is important because when the customers receive their order in the best quality without any damage, they will always leave behind positive feedback for your company. So, it is vital to enhance the protective capacities of your packaging by going with simple yet fully effective strategies. Firstly, the selection of manufacturing materials must be made carefully. Always go with materials that are strong and durable enough to keep all the damaging factors away from spoiling the quality of the products. Secondly, the outer layer can be made more protective by going for thick wrapping sheets. These sheets will be able to resist high-impact situations and are necessary, especially when the mascara is transported from one place to another. Apart from that, the inner structure of the mascara boxes can be provided with padded walls to make sure that the products do not get damaged after colliding with the walls.
Innovative Packaging Designs and Shapes
How do you plan to upgrade your packaging for the mascara products to impress the customers? The apparent outlooks of the boxes do play an important role in this regard. You must keep in mind that the customers are always attracted more towards the products that are uniquely packed and look different than others. So, you should always prefer innovative and new ideas whenever you plan to design your boxes. You can always go with a hinged lid top that has the capacity to present the products in a protective environment. Similarly, the option of going with a window front and a transparent front is always on the table. It is especially perfect for packing the makeup products in custom mascara packaging with window fronts to trigger the likeness of the women for such products. Having sleeves in the box can present the commodities in a more exciting manner and also provide them with greater protective capacities.
Offer Sensory Features
To make your mascara packaging more prominent and dominant as compared to other available options in the market, you can go with sensory features. These are the features that can test different human senses. One option is to display scented labels on the front. Company names can be printed on the labels to promote the brand indirectly. Perfumed labels will always prove to be beneficial for imparting a soothing experience to the people. In addition to that, one can also have embossed surfaces that can test the sense of touch. These features are unique and are not found on the normal packaging solutions that we commonly see in the market.
Focus on Colors
Colors are important and cannot be ignored in any domain. The same goes true for the packaging industry, where colors can be used to have the attention of the customers. The selection of perfect-looking colors and themes can increase the worth of your commodities as these have the capacity to impress the customers easily. People have a soft corner for their favorite colors, and this weakness can be triggered to get maximum advantage. Only those colors should be selected that look perfect with each other. A combination of bold and lighter shades will serve the purpose on most occasions.
Printed Text & Graphics
The printed industry can never be ignored whenever we talk about using product packaging for increasing business sales and profits. The same principle holds true for the makeup industry, where the printed mascara boxes can be used to market the business indirectly. These are helpful in highlighting the company details for the customers to make people aware of the brand. In addition to that, these can also be sued to display the promotional discounts to have the attention of the people immediately as soon as they see your products. The use of high-quality graphics can impress the customers a lot and will ultimately end up having a greater customer count. The aim should be to use eco-friendly inks of the highest quality so that the printed text and graphics look attractive to the eyes of the customers.
Premium Surface Finishes
The suppliers who are dealing in wholesale mascara boxes are also offering a handful of customization features for the customers. Out of all the available features, the option of premium-quality surface finishing holds the highest importance as these have the capacity to say a lot about the credibility and authenticity of the company. Having a matte laminated surface not only adds to the protective capacities but also gives a classy touch to the products. Customers are always attracted more towards such surfaces and quality displays and tend to buy more. In the same way, having vibrant and rich-colored surfaces will be helpful in having the attention of the customers, and it can be commonly seen for the mascara boxes in Australia where the companies are investing intelligently in the packaging solutions by focusing more on the quality of the surface finishing.
The packaging of mascara products can be upgraded in a number of ways, and it must be done by keeping in mind the interests and liking of the customers. The customization and printing features must be utilized effectively to improve the outlook and protective capacities. Try the suggestions discussed above and get in touch with a supplier that offers mascara boxes wholesale. It will give you a chance to have bulk solutions at a much-reduced price range.
