What do you imagine when you hear the word “whiteboard”? Perhaps many people think of it as something that is used for meetings and presentations.
However, in fact, videos using whiteboards, also known as “whiteboard animation” is now attracting attention in the business world.
Because when you make an advertising video that introduces a company or its service,
- I want you to be interested in the service
- I want you to see the advertisement to the end (decrease in bounce rate)
- I want to create an advertising video that will be remembered by customers
- I think it has a purpose such as. However, it is quite difficult to create a video that covers all of these.
In fact, the verification results that whiteboard animation is effective as a tool that can achieve these goals are being reported one after another. Illustrations and characters drawn on the whiteboard in real time are very effective in attracting the interest of users.
Therefore, in this article, I will thoroughly explain why whiteboard animation is attracting attention. By the end of the reading, you’ll definitely want to introduce filth and board animation!
What is whiteboard animation?
Whiteboard animation is a “whiteboard animation movie created in real time in front of the viewer”. It has revolutionized the American business world as an effective advertising tool. You have succeeded in communicating only the information you want to convey in an easy-to-understand manner, omitting unnecessary information.
Examples of using whiteboard animation
Whiteboard animation can be used in various ways. So, let’s take a look at an example of the explosive increase in the use of whiteboard animation.
Whiteboard animation use case 1. Creative promotion advertising
One of the most common uses of whiteboard animation is for corporate and product promotion. It’s a well-structured video that catches the viewer’s eyes. The advantage of using whiteboard animation as a promotion is the explosive effect of attracting customers based on the following scientific grounds.
- Significantly reduce the withdrawal rate
- Memorable to the user
- Focus on the content of the ad
We’ll discuss the effects of these whiteboard animations in more detail later in the article.
Whiteboard animation use case 2. Internal communication
Whiteboard animation is also an excellent means of internal communication.
This is because it has been reported that whiteboard animation improves memory retention by about 15% compared to regular animation. In the first place, research results have shown that the retention rate of memory is about twice that of text when sharing information with videos.
Therefore, it is possible to streamline information transmission such as new employee education and information sharing between departments.
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